Money on Toast , a new financial website offering a free online financial advice service and low-cost online trading has launched.

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www.moneyontoast.com, the financial supersite that sells and advises on a full range of financial products directly online, launched today.
Money on Toast provides a safe, secure online solution where you can buy and trade investment, pension, mortgage and protection products from the whole of the financial marketplace, directly from your computer or smartphone. Customers can sign up for a free account from which a specially programmed intelligent advice service will advise them on which product is most appropriate for them. If you want extra help, you can book a virtual appointment via the web, skype or phone with a fully qualified financial advisor for just £35.

Money on Toast also quickly and securely consolidates all of your financial information for you in your personal “Toast Rack.” You can login to get a policy valuation, or pick up documents anytime you want. The system also allows you to transfer in financial products you have bought elsewhere, so you can see everything in one place.

Charlie Nicholls, managing partner at Money on Toast says:
“Our aim is to shake up the financial services industry by providing a fresh and unique approach. For too long the industry has been elitist, old-fashioned and afraid of innovation. Our free online intelligent advice service means financial advice is available to everyone, not just the wealthy. We want to give our customers the chance to take care of all their finances on one, easy-to-use online platform. We also keep things simple, by making sure our advice is jargon free and we are completely transparent with our product pricing so our customers know they can trust us.”