Aegis Media's Isobar strengthens its position with the acquisition of pjure in Austria

Aegis Group plc ("Aegis"), one of the world's leading marketing communications and market research groups, today announces that it has acquired pjure, an Austrian-based digital creative agency. As at 31 December 2010, pjure had gross assets of €562k.

With its roots in online advertising and e-dialogue marketing, established in 2000, pjure, has since grown rapidly. Today pjure is one of the top flight Austrian digital creative agencies, successfully operating in the fields of digital marketing, dialogue/direct marketing and creative services.  Pjure's clients include Maestro, MasterCard, Bahlsen, Allianz and Stiefelkönig. Following its acquisition pjure will become part of the Isobar network in Austria.

Jerry Buhlmann, CEO of Aegis Group plc said: "The acquisition of pjure is an excellent move for Aegis Media. Pjure is a strong business with a good track record for digital creativity and delivery in the Austrian market."

Andreas Weiss, CEO of Aegis Media Austria & Adriatics, added: "The digital media market is growing fast with high demand for integrated digital services and creative offers. We are delighted to be in a position, following the acquisition of pjure, to expand Isobar by bringing an experienced and excellent digital team into Aegis Media. On the ground we will be able deliver the best integrated digital solutions and most creative ideas for our clients."

Helmut Kosa, CEO of pjure, commented: "We are excited to be joining the pioneering Isobar network. Together as one family we are confident to further extend our digital brilliance by servicing existing as well as new clients with successful creative driven marketing concepts."