Aegis Group plc Acquisition of C2 develops iProspect's network in India
Aegis Group plc ("Aegis"), the world's leading, focused media and digital communications group, today announces that it has entered into an agreement to acquire Communicate 2 ("C2"), a leading performance marketing and search agency in India. C2's gross assets as at 31 March 2012 were INR 129.9 million (£1.5) million.
C2 is a specialist performance marketing agency which focuses on search engine optimisation, search engine marketing, contextual advertising, search strategies around social media and lead generation. Originally established in 1997, C2 has built a very strong client list of both local corporates, including Tata Consultancy Services, Cleartrip, ICICI Lombard and HDFC Bank, and international businesses, including Travelocity, Aviva Insurance and American Express. C2 has offices in Mumbai, Delhi and Pune and employs over 130 employees.
C2 will be merged into iProspect India's existing operations, strengthening its network in key cities across India and providing additional service capabilities for its clients. The acquisition, which was completed today, is in line with the Aegis Group strategy of increasing its digital profile and capability in faster growing regions.