Sainsbury's acquires Global Media Vault Ltd

Sainsbury's has announced the acquisition of online entertainment company Global Media Vault Ltd (GMV) from MBL Group PLC for £1 million. The acquisition will support the retailer's drive into the growing online and digital entertainment market following the launch of the Sainsbury's Entertainment website in November 2010.

GMV is a white label online digital entertainment business operating with Sainsbury's as its main client. It began trading in January 2009 and has developed a unique entertainment ecommerce and digital media platform. GMV's digital database already includes over three million music, film and game assets for the UK market, all of which can be browsed, purchased and distributed via web, mobile, TV and kiosk applications