Wasatch Group Acquires MarketStar
The Wasatch Group today announced it has acquired MarketStar, the Ogden-based leader in outsourced sales acceleration services, from the DAS Group of Companies, a division of Omnicom Group Inc. The acquisition pairs MarketStar with a multi-billion-dollar Utah-based company.
Founded in Ogden, Utah, in 1988, MarketStar employs more than 1,000 employees worldwide, with primary offices in Ogden and a newly announced facility in downtown Salt Lake City, Utah. The company also has offices in Dublin, Ireland, and Melbourne, Australia. MarketStar will operate as an independent company within the Wasatch Group. The current management team and employees will continue with the business.
"We are thrilled about this new partnership with MarketStar," said Dell Loy Hansen, Founder and CEO of Wasatch Group. "Our like-minded focus on creating great experiences for employees and customers, combined with performance and results, makes this a wonderful opportunity to join together to further grow this business."
"I am thrilled we are partnering with Dell Loy and Wasatch to open this new chapter in MarketStar's 30-year history," said Keith Titus, MarketStar CEO. "We are well-positioned to further accelerate growth for our business and increase investments to better serve our clients and position ourselves for the future."
Wasatch has a track record of uniting capital and resources with growth-minded leadership teams for the long-term.
"It was easy to see MarketStar as a sound investment, not only for its long track record as a pioneer in sales outsourcing but also as a leader in bringing high-quality technology jobs to Utah," said Hansen. "As a pillar in Ogden, they employ exceptional talent here in Utah and throughout the world. We are delighted to partner with MarketStar to accelerate their business."
With Utah fast becoming a haven for technology companies, MarketStar is a trailblazer, being a part of "Silicon Slopes" long before Utah's explosive growth in technology.
"Our company was born with an entrepreneurial spirit," said Titus. "This entrepreneurial DNA, coupled with our history of transformation through 30 years of industry change and the visionary leadership and resources of our new owner will propel us into the future."
Through innovative sales solutions, MarketStar (www.marketstar.com) accelerates sales from lead to recurring revenue with business-to-business (B2B) direct and indirect sales programs. Utilizing a blend of voice, digital, and field engagements, MarketStar has launched, sold and supported thousands of products and services on behalf of the biggest and brightest companies across the globe. Founded in 1988, MarketStar pioneered the sales outsourcing industry and today has over 1,000 employees worldwide. Their global headquarters is located in Ogden, Utah.
ABOUT THE WASATCH GROUP
The Wasatch Group (www.wasatchgroup.com) is a multi-billion dollar entrepreneurial company that operates a diversified portfolio on a national level, including significant and successful investments in real estate development, construction, property management, consumer, business-to-business, and guaranty capital companies. Wasatch was founded by Dell Loy Hansen in 1988 and has been headquartered in Utah for more than 30 years. With a track record of finding and growing high-potential companies, Wasatch prides itself on building long- term partnerships to make a positive difference in the lives of others.