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Ella Cheong has been involved in intellectual property practice for many years. She is a solicitor in Hong Kong and is on the Roll of Honour of the Law Society of Hong Kong. She is also qualified in the United Kingdom and Australia, and was admitted to the bar in Singapore. She was for many years precedent partner at one of Hong Kong's oldest law firms, having established its intellectual property department, and was founder of a leading intellectual property boutique firm in Singapore, established at the invitation of the Singapore Government. She regularly gives talks on all aspects of intellectual property in Hong Kong, China and other parts of Asia. She has also authored many articles on intellectual property issues.

Ella's accomplishments in Hong Kong include having been the Chairman of the Intellectual Property Committee of the Law Society for many years and a member of the Patents Steering Committee. She was also President of the Hong Kong Group of the Asian Patent Attorneys Association (APAA). She is a Life Founder Member of Asian Anti-Counterfeit Association. She has served as a member of the Board of Directors of The International Trademark Association (INTA), has participated in many of INTA's committees, and was presented with the INTA President’s Award in 2008. She is Chairman of the group comprising independent members of the Association Internationale pour la Protection de la Propriete Industrielle (AIPPI) from around the world, representing them on the Council of Presidents and the Executive Committee of AIPPI, and received its Award of Merit. She was a Council Member of Federation Internationale des Conseils en Propriete Industrielle (FICPI), being the first Asian to be accorded this honour, and has now been elected a Member of Honour of FICPI.

Ella has featured in numerous publications (including IP Luminaries 2007/8, "Who's Who in the World", "Who's Who of Professionals" and various other "Who's Who" such as International Who's Who of Franchise Lawyers 2008, Trademark Lawyers, Patent Lawyers, Business Lawyers, Asia Law & Practice) as a leading professional and practitioner in each and every aspect of intellectual property and was listed as one of the world's top 20 trademark law practitioners in "The Best of the Best".

Ella was nominated to the ABI International Directory of Distinguished Leadership Hall of Fame and featured in 2000 Outstanding Intellectuals of the 21st Century, as well as being awarded the Hong Kong Outstanding Women Entrepreneurs Award. She was awarded Matsushita's Panasonic Gold Award of Merit for Contribution to Protection of intellectual property Rights.