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Demand for Video Content and Marketing is on the Rise According to Reports


Posted: 9th March 2020 08:31

Demand for video content and video marketing is apparently skyrocketing according to reports. Online video has been described as the future of marketing, but it has become mainstream. Video content ranges from tutorials to sales presentations to product reviews to interviews. Still ads are being replaced with video ads too, because they are more engaging than a static image. Let’s take a look at some of the numbers, and how marketers and companies can capitalize on this demand.

The Reasons Why Video Marketing Is Taking Off

A growing number of consumers demand video content. One survey found that just over five in ten customers want to see video content, whether it is a tutorial in how to use the product or testimonials they can relate to.

Video content is a natural fit with social media outreach, because it is too complex for someone to summarize in a comment. They have to share the link and let others see it for themselves. This is why videos attract three times as much traffic and 1200 percent more shares than content marketing.

Video marketing is also more successful than audio and written content. People are more likely to watch the whole video, whereas they may skip parts of the audio and skim the written content. Furthermore, it is effective. Roughly three quarters of respondents to a 2018 industry survey said that it influenced their purchasing decisions.

For example, a demo video nearly doubles the odds someone will buy the product. A 2019 industry survey found that firms using video marketing get two thirds as many qualified leads as those that don’t. And that reduces the time and effort expended by salespeople when dealing with prospects.

All of this explains why nearly ninety percent of marketing professionals use videos as part of their marketing efforts. Of these, almost ninety percent were satisfied with the return on investment of their video marketing efforts.

A HubSpot study reported that video content had the highest ROI of any method used by marketers.

Steps Any Business Can Take to Keep Up

Nearly a quarter of companies publish videos every week in order to keep their customers engaged and generate qualified leads. If you’re not already engaged in video marketing, a good place to start is demo videos involving your product and comparisons between your product and the competition. You can also create videos explaining how to deal with common issues. This helps you capture those who are searching online for information on how to solve a problem.

Real estate companies can use video, too. Videos are particularly effective for luxury real estate in markets such as Miami for instance. Video production companies in Miami FL are often hired to create walk-through videos that show off the features in a home or a development project. It can give more insights to future investors and reduce the number of open houses you need to hold, and those who do ask to visit the home are already primed to buy it.

Some Additional Guidelines

Remember to keep videos short, whether you’re creating an online version of your television ad or a funny viral video to be shared on social media. A third of viewers will stop watching after thirty seconds, half at the one-minute mark, and sixty percent by the two-minute mark. However, online video needs the same call to action as written content. At least those who see it in a video are roughly twice as likely to remember that call to action after watching it.

Video content is coming to dominate the internet, and it is driven as much by customer demand as the business case for video marketing. Marketers can use video marketing in a vast number of ways, and capture the attention of an increasingly distracted audience.




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