Do Face to Face Sales and Marketing Strategies Have a Place in the Digital World?

Posted: 7th September 2015 10:12

The digital world allows us to market directly to our audience around the clock. Potential customers can peruse our websites, chat to us via the telephone or email us with questions directly. This is time and cost effective for us as businesses and naturally it forms an important part of our marketing arsenal.
However, marketing is at heart all about building relationships and engendering trust in those who are considering purchasing from us. Therefore face-to-face sales and marketing still have a part to play and they can bolster our online campaigns rather than taking anything away from them.
Business Expo
One of the most powerful ways you can market face to face is by your presence at a business expo. This allows you to exhibit the key strengths of your business; to advertise what you offer in terms of your products or services; and to network both with potential clients and with other businesses.

It is important that your stand is professional at these events and that your signage shows what your business is about. One of the easiest ways to do this is through the use of a roller banner. These are highly portable but give you enough space to advertise and to make your company stand out from the crowd.
Speaking at an Event
Another way to convey the value of your business, without having to apply hard-sell techniques, is to be a keynote speaker at an event related to your industry. This allows you to tell people about your company. However, more importantly it allows people to see you ‘live’ and if your presentation is good it should help to build trust and make your name memorable.
Client Meetings
Client meetings are the way most sales and marketing professionals come face to face with their potential customers. If you want to create a good impression at these there are key factors to consider.

Expos, presentations and customer meetings all allow you to connect with potential clients at a much deeper level than you would be able to online and this makes them worth the financial investment. Often a single meeting can make your business stand out in a client’s memory for many months or even years to come. So even if they aren’t ready to purchase at the time you meet, you will be in the forefront of their mind once they are ready to make a buying decision.

Once relationships have been built, it is imperative to maintain them to ensure continuation of business. Most people choose to do this via email, which can result in the personal connection that built the relationship being lost. With the fast pace of today’s business world, it can be hard to arrange regular face to face meetings, which is why it is important to speak regularly over the phone to cement a relationship. This is where a business owner can combine traditional, face to face methods with modern, digital methods of communication. One example of this is using VoIP to communicate with clients and customers. It allows for reliable communication and can help to reduce business costs.