Five Ways to Make Sure You Stand Out at Your Next Exhibition

Posted: 6th September 2018 08:53

When it comes to trade shows and exhibitions, every business would like to stand out and make their presence felt. Exhibitions are a great way to build brand awareness, introduce new products and services and interact with your target audience face to face. But standing out among hundreds and hundreds of competitors can definitely be a challenge, especially if you’re still new to the game. Here are some tips to help you attract people to your booth at your next exhibition.

Book Your Spot Early

The earlier you book your spot, the higher the chances you’ll get to choose a better position for your booth. It would be wise to look over a floor plan of the exhibition to see where other exhibitors will be located. You may want to consider factors like footfall for instance. Some people might want to be close to restrooms where a lot of people might be gathering. Or you may want to be close to exits or the entrance. Of course, these spots might be pricier, but it’s up to you to see if the cost-benefit will be worth it.

Make Sure Your Staff Are on Board

All members of your staff must be thoroughly briefed before the event and it’s essential that you are all on the same page from the get go. You need to set meetings regularly and have clear targets for the event. A well-organised team will reflect favourably on your business and make you look more professional. If you just have one lone staff member at a booth looking out of place, people will judge your business instantly, so make sure customer interaction and relations are a priority.

Have a Great Stand

At the end of the day, your stand will be the cornerstone of your exhibition strategy. If you’re unsure about what would look good and what to avoid, then working with a reputable company will definitely help. Companies like Marler Haley ( offer a wide variety of different display types you can choose from. They’ll be able to advise you on things like colours, fonts, which images would work, how you should be displaying your products as well as some general advice on how to improve your booth.
One thing you should avoid when building your booth is overcrowding it. Be careful with the furniture and let your customers breathe. On the other end of the spectrum, it shouldn’t be too empty either. If you want to maximise one-on-one interaction, you have to design your booth with a dedicated space especially for clients, but enough space for other people to congregate as well.

Give Your Visitors What They Want

Everything doesn’t have to be about selling either. Anything you can do to make a positive impression with passers-by will win points. Maybe you could entertain them or give them a spot with free Wi-Fi where they can rest. Or doing something as simple as giving out free cups of (quality) coffee. Simply offering a place for visitors to rest at the end of a long day could be a great opportunity to get their attention.

Give them Something Exclusive

Gifts and goodie bags are a staple at exhibitions, but too many businesses end up giving away generic stuff that people will probably end up tossing away once they get the chance. If you’re going to give something away, give something actually useful and somewhat valuable that they won’t be able to get elsewhere.

Why not give them a branded USB stick instead of the traditional pen and calendar? Or you could give them something like a nice branded cap for instance. They could end up wearing it around the convention and raise awareness for your brand. These are all gifts that are actually useful and will have the impact that you need.
Getting people to notice your business is all about thinking outside the box and creating an event. From there, all you have to do is convey your product or service offering in the best way possible and connect with your customers’ needs.