How to Make Video Content Better

Posted: 17th November 2020 08:35

Regardless of the social media platform, or what type of website you are posting content on, uploading videos is by far the best way to garner engagement and attention online. They get far more views, shares and comments than text-based content and images combined, meaning that making and posting videos is a great tactic for your business to get more attention.
However, only the top-quality videos created in a specific way are the ones that are getting circulated and are going viral. When uploading video content, it’s important that you do everything you can to make sure that it’s of good quality. Here are a few tips to help make your video content better.

Add Captions

To make your business more attractive to as wide an audience as it can, it’s important to ensure that all your content is accessible. This is done in written copy by using colorblind-friendly backgrounds and fonts, in images by adding alt text, and can also be done in videos by adding captions.
Adding captions to your video content allows deaf or hard of hearing people to easily watch your videos and still understand what’s going on and the get the message. Captions can also make it easier for others to watch your videos when they’re in a situation where they can’t play the video with sound, such as when on a commute without headphones. Adding captions is just a great quality-of-life improvement that will make your videos stand out and you can do it instantly with CART captioning.

Have an SEO Strategy

Search engine optimization isn’t just something that should concern your webpages and blog posts, as your videos need to have decent SEO to help them be more successful and earn more organic views and interactions. Optimizing your videos for search engines will help them rank on search engines such as Google, meaning that they’ll be presented to a lot more people.
Some of the stuff you can do to improve your video SEO is to focus on the title of the video. The first 60 characters are especially important, so be sure that there are key words and common search phrases in the title, which you can identify with SEMrush software. Additionally, it’s also a good idea to write a fairly short video description, again filled with the keywords you want to compete for. Be sure to always add a link to your website in there, as this will help your website’s off-page SEO too. You also want to spend time creating good thumbnails for your videos. You don’t want to just take a still from your video, as that’s boring. Instead create something that’s colorful, eye catching and full of expression to attract people.

Make It Good for Conversions

When creating a video as a business, your main goal is to usually get people to follow a page or buy a product. This is why you need to build your video with optimizing for conversions in mind.
To do this, you first want to include a clear call to action. This can be done directly by the video’s audio, or with a graphic within the video. You also want to ensure that you’re posting your video at the best time so that it reaches a higher number of people, and also be sure to offer incentives to really encourage viewers to check out your business.