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How to Track the Performance of Your Marketing Campaign
Growing a business isn’t easy and requires a lot of time, effort, planning, and determination. One of the key components that will help your business expand is a powerful marketing campaign. Every business is different, and there will be strategies that work better than others, but how can you know if you don’t track the campaign performance? Fortunately, there are many popular and commonly used tools and techniques that will allow you to see what is and what isn’t working, so you can focus on increasing its effectiveness. To get you started, here is how you can track the performance of your marketing campaign.
Ad Network Conversion Tracking
All of the major ad channels or networks will provide a conversion tracking tool. This includes Google AdWords, Facebook Ads, Instagram, and Bing Ads. These tools are extremely important because they will allow you to determine whether or not your paid ad campaigns are working. It is an easy and fast process to set up, which will let you monitor customer activity and manage your budgets effectively.
CRM Tracking
CRM (customer relationship management) platforms is a powerful tool that is used to manage sales processes and prospecting activity. You will be able to create personalized customer profiles that will list important information that will help you gain a better understanding of your business. They are great for tracking marketing campaigns, as they will show you how your marketing efforts are working.
Revenue Operations Platform
Using a revenue operations platform will power the go-to-market procedure, which will help revenue teams close more agreements and power more revenue at a higher speed. Marketing attribution will also be included, which will lower the risk of marketers spending time and money on channels that generate low revenue. This is because they deliver a detailed view of how your marketing campaign is functioning.
Website Analytics
Website analytics is one of the most basic ways to track a marketing campaign. They will show you how many people are visiting your website, how long they stay on each page, and where they come from. You will be able to see what methods get the most attention and conversions. Google Analytics is the most common analytics tools available as it is easy to use for beginners, and it is free of charge.
KPI Dashboard Tracking
KPI (key performance indicator) tracking lets you track and record your marketing campaigns using most of the above methods. It will combine all of this data into a single KPI Dashboard Report. These allow you to see all of your marketing campaign data in one place, making it easier to review and analyze your performance. Every business of any size needs one of these scorecards for success.
Whether you own a small business or you are a professional marketer, tracking your marketing campaigns is key to success. You will be able to focus on areas that need to be improved and will learn how to manage and get the most out of your budget so that you can grow your business correctly.
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