Important considerations for SEO and web design

Posted: 23rd March 2017 08:31

SEO practices have changed since search engines came into being. In the old days, keyword stuffing used to make a big difference in search engine results, but with time, algorithms have become much stricter. Website designers have access to better technology for designing better websites.
Moreover, SEO needs to be integrated into web design for it to work. This means that you should find a website designing company that delivers on the SEO front. Some aspects and features of web design are important in search engine optimization.
Placing web content at the fingertips of the user is the best way to ensure that he/she interacts longer with the site. Making things easier for the user whilst meeting SEO challenges can be intimidating for web designers.
Here are some important considerations:

Responsive web design

This refers to designing web pages that can be opened across multiple platforms and devices. Responsive web design is necessary for great user experience since websites perform optimally on any device they are opened on. Aside from user experience, responsive web design also plays a significant role in SEO.
Because your site is accessible to mobile devices and computers, you will not have to create two separate sites. This means that your link equity will remain undiluted. Instead of linking two different URLs, you will get better traction by linking to a single one.

Less is more

Reducing the content that you post on your site would be great for SEO. However, SEO experts would disagree with this; therefore, you need a team that understands SEO and web design to implement this change. The typical person makes numerous choices in one day; you can make their decisions easier by giving them fewer choices.
Best SEO and web design practices avoid bombarding users with excessive content or giving them too many decisions to make. Therefore, you should not include lots of categories or subcategories to avoid losing your audience. When you take away some of their choices, you will be able to create more engaging and better quality SEO content that leads to high search engine rankings.
The more users are satisfied with your site, the higher your chances of ranking highly.

Cognitive dissonance

Internet users usually move to the competitor’s website if they think that your site is not giving them enough control. Cognitive dissonance is about matching reality with expectation, and people will avoid your site if expectations do not match reality. If your website is hard to navigate or offers too many choices, users prefer to leave instead of browsing through chaotic content.
The design of your site should be driven by user experience and data to ensure that internet users remain engaged. The keyword-to-landing page aspect is an important part of cognitive dissonance. The keywords used in searches should match the content on your landing page if you want to meet the user’s expectations.

Reasonable surfer patent

According to Google, prominent links that receive more links contribute to a better internal page rank – this is a reasonable surfer patent. When you change your site’s main navigation or move some well-known links to lesser-known locations, your rankings might suffer. This shows you how closely linked SEO and web design is. Therefore, you need to keep SEO in mind every time you make changes to your website.
Web design decisions can either make or break your SEO. Best practices in site structure and website accessibility are significant as shown by the latest web design trends. This means that you can benefit your business and customers by getting web designs that are easy to navigate and do not confuse the user.