Increasing Profits for Top Companies: How Websites Can Help

Posted: 12th January 2016 11:22

Long gone are the days of companies relying on brick and mortar type stores or facilities to sell and market their products. These days, having an online presence is the key in mass marketing one’s company effectively. This, consequentially, increases profit streams for all companies, expanding their business horizons. But specifically, how do websites and mobile sites help increase profits for companies? Find out below.
The Overview
E-Commerce refers to the act of trading in commercial products, either goods or services, over the internet (Ref.1). E-commerce draws on a variety technologies from supply chain management to internet marketing. Currently, e-commerce sites are most responsive on regular PCs, mobile devices and other tech.
Worldwide E-commerce sales grew nearly 20% in 2014, with North America and Europe staying strong and Asia-Pacific gaining momentum more than ever (Ref. 2). With online shopping having an impact more than ever, e-commerce is sure to make its stance as a vital revenue stream for all companies in the years to come.
You Never Know Who Your Next Customer Will Be
It’s often believed that a strong online presence means a world of opportunities for any company in the process of expansion. As is the case with companies who took their brands directly to the web, other opportunities presented themselves. Whether a top company finds itself establishing a previously inexistent international market or partnering with other top companies in an effort to grow stronger, the opportunities are endless.
A Strong Website Places Your Company Ahead of the Curve
A clean layout, professional and stylish design with an obvious call to action, and SEO optimized, are key elements in building a strong website. This communicates legitimacy to consumers as well as respect for your brand and products. Once establishing who your direct competitors are, you can analyze which of the above elements you’ll improve on to offer consumers a better website. In turn, they will be likely buying from yours instead. Additionally, be sure to make your website responsive across all portable devices as well, from mobile phones to tablets.
Websites Which are Optimized for Mobile Devices Get More Sales
According to Bon Mercado, Mobile Ads Product Specialist at Google, consumers spend on average $300 per purchase via mobile devices (Ref. 3). People seem to be willing to spend more on higher priced items which explains this growing trend. However, Mercado claims that 79% of online companies do not have a mobile friendly site yet, which contributes to their lack of revenue growth. Once a mobile responsive site is established, your site should run smoothly across platforms, offering a user experience that is consistent for the customer and a consequential increase in revenues as well.
Brick and Mortar stores are one-sided in how they can operate and what they can offer. That is, they sell products or goods at a certain cost, for a certain amount of time. The online space provides for a facet of sales that is lacking in the real-world and that, is diversification.
Companies that once could only sell seasonal items can now maintain a larger inventory by selling a variety of stock online. For instance, a fashion company’s portfolio of brand products can also expand from just clothing to cosmetics, accessories and homeware. Gaming sites also offer more than their casino and arcade counterparts. With online casinos, as a perfect example, popping up regularly onNew Casinos Online(Ref. 4).
Blogging and Social Media Brings Sales
A good portion of your online space as a company consists of the engagement nature of your marketing prospects; that is, blogging and social media communications. These have become vital forms of information transmission and lucrative sales channels. Companies who blog consistently have sales which are 55% higher than companies who do not blog. As people are engaged in your brand and want to learn more about it, this form of communication provides for relationship building. In turn, this will create trust and build a loyal customer base as well.
Other sales channels that prove to have solid conversions are twitter, Eventbrite and Google+. Companies can easily post links to sales and products on their sites via twitter, on which the customer can click and make a direct purchase. Although Google+ is not readily available for businesses just yet, it can provide a company with the opportunity to further their brand exposure and take a portion of market share. Ultimately, a standalone website can provide a company with the opportunity to enhance its name virally, through these other marketing sources as well.
An online presence is proving to be an important source of revenue for top companies worldwide. With customers relying more on e-commerce sites to fulfill their consumer needs, companies will need to ensure that they make themselves as accessible as possible via this medium. And with the global economy also relying on online revenues, it’s fair to say that this facet of marketing will continue to establish a competitive edge among companies for years to come.
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