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Key Elements of Creating a Brand Identity


Posted: 4th July 2016 10:27

It is possible to mitigate negative reports about a business or individual if you know what you are doing. This is known as reputation management and has to be fully proactive. Reputation management companies are able to increase someone’s online standing, as well as brand loyalty.

Three Elements to a Positive Reputation

There are three important elements that create a positive reputation:
  1. Public relations
  2. Marketing
  3. Customer service
Customer service is about creating a connection with people, establishing trust. In so doing, they will be less likely to put out any complaints in public. Customer service is the key to the success of an organization, and this is strongly linked to social media, which is now often used to air grievances.

Then, there is marketing. This is essential because it creates a brand image with which people can identify. Having this clear image also improves reputation. It can be created through various forms of advertising, but also through blog writing and social media. These things make the overall online presence more positive.

The last element is public relations. This avoids damage to a reputation, as well as ensuring issues are addressed if an attack is made by someone. A good public relations plan has to include a number of key elements, such as:
Thanks to the internet, people are abler than ever to spread information, positive and negative. This is also why it is so important to never underestimate the importance of protecting an online reputation. When people leave positive reviews, this can help boost profits and benefit a business in many ways. However, slanderous and defamatory comments can literally drive a business into the ground.

How an Online Reputation Management Company Can Help

A good online reputation management can assist a business in a number of different ways. They ensure a company’s reputation remains positive online, and that any detractors are pushed back, never to be found again. They use both search engine optimization and online monitoring in order to achieve this, ensuring the internet works in the favor of their customers. While they cannot physically remove something once it is online, they can push bad reviews back.

They use a number of tools to achieve this:
They can both manage, improve, and repair a reputation, keeping their finger on the ball at all times by combing through the internet to find out what is being said about their clients using specific relevant keywords.

If you are on a tight budget, you may worry about hiring a reputation management company. However, you have to understand that it is in effect an investment into the future success of your business. After all, if your reputation is tarnished and you don’t know how to address it, your business could be run into the ground.


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