Playtech And Novomatic Strike US Deal

Posted: 15th March 2021 11:35

As the world of online gaming goes from strength to strength, players everywhere are heading online to enjoy the finest casino games.
The truth is that only a few software developers create the very best casino games. Now, in a huge development for the industry, two of the world’s top companies have announced a deal in the form of a non-exclusive sports wagering alliance.
Playtech and Novomatic are two major players in the business and this news is sure to create some serious ripples.
In this article, we will take a look at the news that Playtech and Novomatic have struck up an exciting US deal. We will look at the core elements of the deal before taking a look at some of the finer details.
Without further ado, let’s get going with a look at the deal at a glance.

Playtech and Novomatic Deal: At a glance

Playtech, the world’s biggest gambling technology company, has announced a non-exclusive sports wagering alliance with Novomatic Americas. Essentially, the agreement adds to the long-term alliance between the two.
The news will see Playtech’s sports wagering kiosk systems delivered through Novomatic ActionBook, America’s most used sports wagering kiosk. To date, Playtech has a presence in many nations and provides services to businesses across the world.

An in-depth look at the deal

The industry has given a range of responses to the bombshell news of this bumper deal between two behemoths.
A spokesperson from Casino-Bonus, a casino comparison portal, said: “The news of the deal between Playtech and Novomatic, two of the industry’s biggest players, is a real show of strength from these companies.”
“We will likely see further deals of this kind being struck between the biggest names in the industry in the coming years.”
According to Jonathan Doubilet, US Managing Director at Playtech said: “We’re delighted to expand our partnership with Novomatic and provide a complete sports wagering solution across multiple US states. This combined service will deliver a best-in-class experience and is a further example of Playtech’s ability to partner with leading companies and leverage its scale in the rapidly growing US market.”
Rick Meitzler, President and CEO at Novomatic Americas, added: “We are pleased to grow our relationship with Playtech, and look forward to introducing their sports wagering solutions to the Novomatic ActionBook. We are confident that Playtech’s proven sports betting expertise in a wide range of regulated markets will further cement the Novomatic ActionBook’s status as the US market’s most popular sports wagering kiosk.”
With the quality of Playtech’s software running on Novomatic machines, sports betting wagerers across the country are set to have a complete upgrade to their entire experience. Only time will tell whether the new way to place wagers using the kiosks will prove to be popular, yet if the past is anything to go by, it most certainly looks as though that will be the case.