Review Management – How to Get an Excellent Product Review
In order to market your business, you should get your products reviewed both in print and online. By having positive reviews, you should create a buzz among potential customers and they will then consider making a purchase as well. Doing this properly is known as review management and that takes quite a bit of work. Here are four key things to think about.
1. Your Product Has to Be Ready
You may be tempted to develop your product really quickly so that it can be launched and sold. However, by doing things too quickly, there is a chance that your product isn’t ready and this would lead to negative reviews instead. You need to make sure, therefore, that your product is actually worthy of positive reviews. One of the ‘products’ you also have to have ready before you do anything is your customer service policy. That way, if something does go wrong, you have steps in place to rectify the situation.
2. Know Who Will Review You
It may be tempting to create few fake accounts and review your product positively yourself. This is a very bad idea, because it is all too easy to get caught out. And when you do, your online business will be penalized meaning it will be harder, if not impossible, for someone to find you at all. A better tactic is to provide your product for free or a significantly reduced price in return for an honest review. This doesn’t guarantee that it will be a positive one, of course, unless your product is actually good.
Don’t just offer your product to anyone either. Look for people that have an excellent reputation themselves. Amazon is a great tool for this, as you can find top reviewers. However, you can also use Google to search for someone’s name and see what Google comes up with.
3. Build a Relationship with Your Reviewer
You are developing a reputation with anyone who you want to review your products. If you make this a positive relationship, they will be more inclined to leave further positive reviews at a later stage. You may even consider asking them to review further products as and when you develop them. Additionally, consider anyone who talks to you a potential reviewer. If you receive any emails, social media comments or telephone calls, respond to them promptly and positively.
4. Provide Your Reviewers with Everything They Need
If you want someone to truly review your product, they need to know all there is to know about the product itself. Tell them where and how it was manufactured, what it is supposed to do and more. If it can only work with certain accessories, make sure these are included (even if you intend to sell them separately).
Review management is a lengthy process, but one that will have tremendous effects on your overall business. Some say it is one of the most important tactics of your overall SEO (search engine optimization) campaign and making sure your business is able to grow.