Some of the Best Optimization Tips You’ll Ever Come Across
SEO, or search engine optimization, is often seen as a type of art. This is because there are so many different levels to it, and you really have to be an expert to grasp them all. However, this doesn’t mean that it is out of your reach either. There are a couple of basic things that are quite easy to understand and if you follow those, you should see an improvement in how well your website ranks on the major search engines. Let’s take a look at some of the tips that most search engine optimization experts prefer to keep to themselves.
It's All About the Links
You have to make sure that other people post links to your website. It is certainly true that it is very difficult for you to get those links, but there are quite a few options out there that aren’t too difficult to follow. Article directories like Ezine Articles are very good for instance, and enable you to write a piece of content that links back to your own website. Alternatively, you can comment on forums and social media sites and have a link to your site in your signature. Guest blogging may work, but that tends to be quite expensive.
Change the Link Text
You also have to make sure, if you want those links to boost your SEO, that the link text varies a little bit. If you use the same text over and over again, it will look unnatural and this is something that you may even be penalized for. As such, do a little bit of keyword research and take a look at the search terms people use to find businesses like yourself, and try to incorporate at least some of these into your link texts.
It can be tempting to only opt for those high ranking keywords, but you can also go deeper. Similarly, don’t only choose keywords that are on your home page. Google and the other search engines prefer it when every single page of a website is optimized, which means that you have to pick keywords and links that go back to those secondary pages on your site. You never know, you may have some less competitive keywords on there as well, which means you kill two birds with one stone.
Finally, don’t forget the meta tags, which is exactly what most non-professional SEO-ers do. Meta tags are not as powerful anymore as what they once were, but that doesn’t mean they are pointless. Your meta tag, which is a description, will still show up on Google underneath the link to your site, so it is actually really important. Plus, Google now highlights keywords that fit with both the search term and the website’s content, so getting this right is actually quite vital.
Hopefully, these efforts will help you get your page ranked. At the same time, however, there is nothing better than to ask a professional to do it for you.