Three Effective Ways To Connect With Your Target Audience.
In marketing, it’s easy to get overwhelmed by how many ways you can reach consumers. When building your brand, your goal should not be to simply market your products and services but to do it in the most efficient and effectual way possible.
So, how do you go about marketing your business in an effective way? It starts with understanding your target audience and how your product or service fulfills their needs. It also depends on the age of your product. You would market a new product in a different way than you would one that is already established.
Here are 3 ideas to improve how you market your business:
1. Know your target audience.
While there are many ways to get to know your audience, from creating customer surveys to focus groups, one overlooked way is through the use of trade fairs. Rather than speculate on the needs, wants, and desires of your audience, you’ll be able to meet people interested in your products or services and talk to them. In fact, they will walk right up to your custom tents and tell you exactly what they are interested in. Moreover, if your product doesn’t fit their needs, they will tell you why.
The problem with other ways of getting to know your customers are less likely to be realistic. A customer survey will ask questions that already frame the respondent's answer. A focus group may default to only telling you what you want to hear. And simply creating a custom avatar is an exercise in abstraction.
There is no better way of getting to know your audience than speaking directly to them and listening in an open-minded way to all the positive and negative things they have to say about your products or services. In fact, one piece of honest, unbiased constructive criticism might be enough to help you completely upgrade your products or services or improve how you present benefits.
2. Advertise in different ways.
Advertising still remains one of the most effective ways of getting people to notice your company. There are numerous ways that you can advertise. You can buy online ads and use free and paid social media marketing. You can advertise through traditional media—newspapers, radio, and television. You can canvas a neighborhood, hanging advertisement on doorknobs and placing flyers in mailboxes. And you can sponsor community events.
The best way to advertise is to go broad, investing small amounts of your marketing budgets in different ways. By keeping track of the numbers to see what works, you will be able to narrow down your advertising. You might be surprised to discover that ideas that should have worked fizzled out while unlikely ideas appeared to do well. Your initial advertising efforts, then, are not to generate sales; it’s simply to see what type of advertising appeals to your target audience.
3. Public speaking
If your product solves a problem, then chances are that you could benefit by giving talks about the problem. For instance, if your product is a health supplement that reduces adrenal fatigue, then you could start a series of public talks about how stress management is the best form of preventative health care.
Your talks could go into how an excessive amount of cortisol in the body causes all sorts of problems—not only health issues but also psychological ones. You can, in fact, take a simple topic like stress management and approach it from all sorts of different angles.
It’s important, however, that you avoid making your talks a pitch fest for your product. While it’s fine to mention it, stick to general ideas rather than going into detail about how your product completely restores normal metabolic functions and restores a calm and balanced mental state. In fact, the less you talk about your product, the more curious your audience will be about it.
Offer your speaking services at public libraries and to service organizations. You can also make quality YouTube videos on the topic.
Ideally, hire health professionals to do many of the lectures.
In summary, the most effective way to market your product is to find ways to connect with your target audience. You can find out their interests by speaking directly to them at trade shows. You can see what advertising they prefer. And you can educate them on the benefits that your product can provide through a series of informative public lectures delivered by subject-matter experts.