What A Registered Domain Name Will Do For Your Business

Posted: 25th May 2017 08:49

With businesses digitizing, and with so many transactions occurring online (financial, informational, personal) that have the potential to grow your business, it’s important to secure a domain name that embodies your company’s needs. Consider that there are currently at least three generations who search products and services online before deciding on a purchase, many will read online recommendations, and search based off links sent to them by people they trust. It’s important for that trust to be represented in your online presence, and it all starts with what a potential client or customer clicks or types into the search bar.

Nearly 84,000 new domain names are registered every day, so choose a name that is short (between 5-20 characters), unique, and illustrates your brand. For it to become a trademark of your enterprise, it must first be easy to remember. Typically, this name is comprised of the name of your business, a version or abbreviation of your name, or a creative word or phrase associated with what you do. The more eye-catching, the more traffic it will bring to your site. Certain web hosts like HostPapa will also allow you to choose unique domain endings like .club or .guru among the more common .com or .net options.

A quick domain search at is very simple, and once you choose an available name, there is value in registering it, as this allows you to recover your online identity should you lose it, or should your domain expire (this commonly occurs after a year, and will require you to renew with your service provider before the expiry date).

If you’re a new business looking to establish your web presence, choosing the right hosting service is key. You want your host to be keeping your best interests in mind, offering you affordable and competitive rates with around the clock customer support, learning resources, and outstanding reliability.

With a provider like HostPapa, you’ll also receive the help you need to develop, launch and maintain your website from professional in-house design services, to powerful upgrades when your business booms. They utilize top quality servers and state-of-the-art data centres, ensuring uninterrupted service. Regardless if you’re new to the web world, or an experienced webmaster, they make themselves available for any questions or suggestions — for them, no job is too big or too small. What’s more is you receive a 99.9% uptime guarantee and if you decide to cancel your web hosting account within the 30-day money-back guarantee period, you will be refunded your web hosting fees (minus any domain name setup fees plus applicable taxes).

When it comes to launching your online image and brand, there are many considerations to take — however your domain name is what makes a first impression, and should be your first priority when building your site. Be creative when choosing it, and responsible in maintaining it; so, partner with a trusted hosting service that will accommodate your needs from the moment you start up to the day you decide to expand.