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Aegis Media expands mobile expertise with the acquisition of IQ mobile in Austria


Posted: 7th November 2012 08:56

Aegis Group plc ("Aegis"), the world's leading focussed media and digital marketing communications group, today announces that it has acquired IQ mobile, one of the top-tier mobile agencies in Austria.
 
Established in 2006, IQ mobile has been a pioneer in the region leading the way in the development of apps, mobile media portals, mobile ad-server and tracking tools as well as messaging solutions. Today IQ mobile is a successfull full-service agency for mobile services, technologies and creative solutions in the D-A-CH region as well as Eastern Europe.
 
Nigel Morris, CEO, Aegis Media Americas & EMEA said: "The acquisition of IQ mobile, a highly regarded specialist in mobile marketing in the Austrian market, will be important in differentiating Aegis Media's digital service offering in that market. This acquisition is in line with our strategy to strengthen our digital capability and will provide us with opportunities to increase Aegis Media's mobile business in Austria and across Central and Eastern Europe."
 
Andreas Weiss, CEO of Aegis Media Austria & Adriatics, added: "Austria has a mature web penetration of 80%, with extremely high mobile penetration of 154%. Consequently, the mobile marketing industry in the country grew by over 100% in each of the last 2 years. Given our expectations of continued strong growth in this market, we are delighted to be acquiring IQ mobile, which enables us to deliver full service digital solutions for our clients. This ensures that Aegis Media Austria will be the most digitally integrated full-service agency group in the Austrian market."
 
Harald Winkelhofer, CEO of IQ mobile, commented: "We are very proud to be joining the innovative Aegis Media network and we strongly believe that the cultural fit of the merged team is extraordinary high. The acquisition will allow us to leverage IQ mobile's skills with Aegis' client base and enable us to deliver integrated and well executed digital campaigns in the D-A-CH countries as well as in the Central- and South Eastern European region."

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