BlueSky ETO Acquires

Posted: 5th July 2018 09:38

Brand management software company BlueSky ETO has purchased the assets of, including the patents and the API enabling the use of authentic digital handwriting for print and digital media.

BlueSky ETO will assume all the responsibilities of while retaining the organization’s original name and customer base.

“We will continue’s tradition of helping businesses increase sales, enhance brand loyalty, and communicate more effectively with their customers,” said Luke Teboul, Executive Vice President of BlueSky ETO. “By putting the personal touch back into customer communications, we can help businesses use handwritten messages to improve engagement.”

For the past three years, BlueSky ETO has been leveraging's API with its sister brand, Simply Written. Simply Written offers digitized notes, templates, and content to support many industries, including hospitality, retail, financial services, and real estate. This enables them to quickly and easily send printed and personalized communications to their customers.

“BlueSky ETO has been an incredible partner to us for many years and I am excited to place our innovative technology in such capable hands,” says Founder Eloise Bune. “I am very much looking forward to seeing the technology continue to expand and grow under their stewardship.”

Companies can now choose to render their handwritten text as images via or utilize a turnkey print and mail solution via Simply Written. Printed examples of the Simply Written notes can be requested at

About BlueSky ETO

BlueSky ETO is a software company focused on providing brand marketing solutions for distributed brands, franchisors, independent networks, and global brand management agencies. Their engineered-to-order offerings include Automated Marketing Campaigns, Brand Marketing Centers, Digital Asset Management, and Web to Print Solutions. To learn more about BlueSky ETO, visit

About Simply Written

Simply Written is a unique, business-to-business e-commerce website that equips businesses with the power to revolutionize their business relationships – one handwritten note at a time. Created in 2015, Simply Written uses an innovative, patented handwriting technology that precisely replicates your personal handwriting into a digital format for fast, easy, and visually appealing notes in your chosen handwriting. To learn more about Simply Written, visit

About is a patented API that enables the use of authentic digital handwriting across print and digital media in a scalable and affordable way. They help businesses increase sales, enhance brand identity, and communicate more effectively with customers, employees, and the media. To learn more about, visit

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