Email Marketing Guru iContact Acquires Moz For Undisclosed Sum

Posted: 8th June 2021 09:45

Popular SEO tool provider Moz has been acquired by J2 Global subsidiary iContact Marketing Corp, in a bid to help both companies expand their user bases and engage with customers more effectively.

Founded by Rand Fishkin and Gillian Muessig in 2004, Moz (formerly SEOmoz) started as a blog and online community where SEO experts shared their research and ideas.

The company now delivers search engine optimization (SEO) solutions, providing marketers with a range of tools to improve their organic search visibility.

iContact was founded in 2003 as a brand that focuses on email marketing for small to mid-sized customers, along with its sister brands, Campaigner, SMTP, Communicator and Kickbox. 

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