Deals



Influential Makes First Acquisition Adding Creative Branding Agency To The Group


Posted: 4th October 2021 09:50

Communications firm Influential has today completed the acquisition of the North West-based creative branding agency Young Bright and Grey.

The business will become part of the wider Influential Agency Group and retain the Young Bright and Grey brand.

The combined company now employs 27 people and will operate from two existing offices in Manchester and one in Liverpool.

Viv Griffith and James Summerscales, who founded Young Bright and Grey in 2020, are joining the board of Influential and have taken an equity stake in the group.

Sara Wilde-McKeown, managing director of Influential said: “We’ve been working with Young Bright and Grey as our preferred partner on creative and branding campaigns for over 12 months, and there’s an obvious affinity between us.

“We have experienced first-hand the quality and strategic vision they bring to their creative and visual work.

“It fits perfectly alongside our own insight-led approach.  Young Bright and Grey will give us a much deeper expertise in creative branding and digital marketing.  The acquisition allows us as a group to provide an integrated service across all disciplines.”

James Summerscales, co-founder of Young Bright and Grey, said:  “Having got to know Influential over the past 12 months, we understand how strong their current offering is and we’re all excited about the synergies of combining forces.

“We set up Young, Bright and Grey to really challenge the marketplace across Brand, Creative and Digital. By integrating with Influential’s current communications and research teams it only adds to our ability to do this.

“Both Viv and I are relishing continuing the growth that Young, Bright and Grey has seen over the last year, and with our partnership already seeing a number of amazing client wins, it feels like we are off to a great start.”

In the first year of operation, Young, Bright and Grey delivered projects for a range of international tech, banking and fashion brands, along with healthcare and transport projects closer to home.

Viv has over 25 years’ industry experience, including campaigns for the United Nations, Sony, DAF Truks and Virgin Media.

James has spent over 10 years’ in creative agencies, supporting brands that include BNP Paribas, Flawless, and the Manchester tech company Wakelet.

The existing teams at Influential are led by agency’s co-founders Chris Hulme, PR, and Karen Swan, who leads on Marketing Insight. Sara Wilde-McKeown says Influential Agency Group will take further steps to build the business by adding other specialist divisions with similar investments.


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