The Perfect Pair In The Air: PepsiCo and JetBlue are Lighting Up The Sky With New Partnership
PepsiCo today announced a new strategic partnership with JetBlue. Recently, the two iconic brands joined forces to refresh JetBlue's onboard travel experience, bringing a range of PepsiCo carbonated soft drinks and non-carbonated beverages to the skies. Combining the spirit of both brands, the collaboration infuses the onboard experience with even more refreshment and fun.
The celebration of these two brands – each uniquely rooted in New York City's culture and history – kicks off on the banks of Long Island City. For the first time ever, PepsiCo is temporarily adding JetBlue branding to its world-famous Pepsi-Cola sign, which will be visible to New Yorkers and visitors through September.
"We're extremely proud to come together with JetBlue. As two brands with deep roots in New York City, it's the perfect place to kick off the partnership and demonstrate our excitement by temporarily enhancing the visual fabric of our shared hometown," said Anne Fink, President of Global Foodservice, PepsiCo. "We look forward to furthering our mission and providing JetBlue customers and crewmembers with moments of effervescent enjoyment, both on the ground and in the air."
PepsiCo is building on the Pepsi-Cola sign's storied history. As a living monument of both the Pepsi brand and New York City, PepsiCo has taken careful steps working with local leaders, including the New York City Landmark and Preservation Commission, Queens West Development Corporation and New York State Parks Department to ensure the integrity of the sign is carefully preserved throughout this initiative. There are no permanent changes to the sign as part of the installation and it will be returned to normal on October 1, 2019.
The historic landmark is not only a tourist attraction but also captures the spirit of the Big Apple, serving as a reminder to Long Island City's industrial past. Originally placed on top of a PepsiCo bottling plant, the sign has prevailed for nearly 80 years and is now situated blocks away from JetBlue's home, making it the picture-perfect symbol of this new partnership.