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Improve the Chances of Your Product Launch's Success

By Adam Lee
Posted: 6th May 2015 09:28
Launching a new product for your established or startup business can be tricky. You need to get your product in front of as many people as possible, so that when it launches, you have a steady flow of interested customers coming in to buy it. This is the best scenario, but for a lot of product launches, the item ends up sitting on the shelf for months before getting a sale. Here a couple of ways you can improve your chance of having a successful product launch.
Make Quality YouTube Videos
People today love watching videos and are more likely to do that than read. So rather than writing product descriptions only, you should also show, not tell by using videos. If you don't already have one, create a YouTube account and post demonstrations of your products there. Try to make the video short and entertaining, while showcasing the benefits of using your new product. Even better would be to post videos of people using your product.
Write a Compelling Press Release
Press releases are still very much used in today's digital world. Having a compelling press release written can help it get picked up by news mediums that can help promote your launch. PRNews and other similar sites can be used for this purpose. Just make sure that your press release talks about the benefits of the product and the story behind its creation to give journalists an idea of what to write about.
Sending Marketing Collateral to Your Customers
Letting your existing customers know of your new product launch is a great way to harness their buying power. They are, after all, more likely to buy from you, since they already have in the past. There are two ways you can go about doing this -- email marketing and direct marketing. If you have the physical addresses of your customers, you can send them things like gift cards with coupons for your new product or a calendar, which features the product launch date. Shutterfly is an excellent online tool you can use to design calendars, gift cards and other photo-rich printouts.
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