How to get your business noticed, both near and far

Posted: 21st January 2022 14:51

Most businesses nowadays seem very focused on the 'far' when it comes to sales but not so much on the 'near'. It is a responsible business that looks to reduce its carbon footprint, and so the first port of call should really be the customers within your community and then the reaching out to others that are at a distance unless, of course, you are offering services that do not require shipping but are purely internet or telephone-based.

Local advertising

Obviously, local advertising is just that. It is to engage the interests of your local community, and this can be done via flyers, leaflets, posters, newspapers, magazines, and of course, local radio broadcasts.

You may be surprised to find that flyers and leaflets do still work even in today's modern technology-based world. They are picked up and read. Whether they are acted upon is another matter, and you may find that you are spending a lot out and not getting in as much as you would like. However, those that react well to leaflet and flyer marketing are likely not to react so well to other methods so you can be safe in the knowledge that you have probably gained some customers that you may not have been able to reach otherwise.

Radio broadcasts are good. Even though you may feel that radio is a thing of the past and it is all podcasts now, you could be mistaken. Radio still plays in cars for their driving and daydreaming audiences to hear, and radio still plays in workplaces such as factories, etc. so you do have an audience, and regardless of whether they are paying attention to what is on the radio or not, the information is still being filtered through to the hindbrain.

Search engine optimization

In order to reach your potential customers that are a little more afar, you are going to require the help of professionals and specialists. They are the people that will be able to provide you with the SEO that will get your website seen by all of those wanting something from your particular niche.

Therefore, it is a good idea to search for the best SEO agencies so that you find the perfect company for you. You will probably find that they will be able to help you with any obstructing issues or updating that will need to be done on your website in order for it to look eye-catching, modern, and ready for the job at hand.

Social media

When it comes to attracting those extra customers from near and far together, you will do well to look to social media platforms in order to get your business noticed in the large public arena. A huge number of the world's population now have access and regularly look at social media for their connections to others, entertainment, or just general information.

If you are selling a physical product, you may do well to try and sell some using your business's profile. However, what you may find more beneficial is to give your audience something interesting to read rather than a sales pitch and then entice them to your website where they can be sold to.