Things to Consider When Designing Your Product Packaging

Posted: 12th December 2017 09:18

How you package your product could have a huge impact upon how well it sells. After all, the packaging could determine how much attention your product receives from customers when they come across it on a shelf against your competitors’ offerings. So, before you work with professionals who could help you create custom product packaging for your items, check out the tips below. 

Use Eco-Friendly Materials Whenever Possible

These days, more and more people want to know that they are supporting businesses that are conscious of their effects on the planet. So, opting to use packaging that is made from sustainable, eco-friendly materials that can be recycled is a good idea. Doing so will allow you to do your part for the environment, and you can put a logo or short message on the packaging to let consumers know that you used green packaging. You might just notice your sales increase as you attract more eco-conscious consumers.

Make the Packaging Functional

Product packaging should be attractive, but it should also be functional and practical. If the packaging will make it difficult to use the product (such as in the case of body care products or home cleaning products), customers will be reluctant to make the same purchase again. So be sure to test out your packaging to be certain it opens easily and it is easily to use.

The Packaging Should Stand Out

You definitely want your packaging to be practical, but you also want it to be uniquely branded to your particular business. In this way, when customers are browsing the items on a store shelf for the product that they will purchase in-store, your items will pop out at them against the competition’s offerings. This is referred to as “shelf appeal.” Just don’t make your packaging so unique that it is no longer practical or functional. Finding the right balance in these areas is the key.

Choose the Right Fonts and Colors

Many companies make the mistake of creating packaging that’s downright hard to look at because they use colors that clash and fonts that are difficult to read. So, when you’re designing your packaging, don’t neglect these details even though they might seem minor at first.

Focus on the Words

In addition to thinking about the colors and overall design of your packaging, you also need to hone in on what you will say on the package. After all, consumers will pick up your product and read the label in order to find out more about what’s inside and what your brand is all about. So, working with a team of talented writers could help you in this area. In addition to your ingredients list, you could include a couple of sentences about the history and philosophy of your company and what makes it special, and you can also discuss the benefits that a person can derive from using your product.

The next time that you are ready to design the packaging for your products, keep the tips above in mind. With the right design team at your side, you can come up with packaging that is the perfect fit.