Brainlabs Acquires Ecommerce Specialist Molzi

Digital marketing specialist Brainlabs has acquired full-service Amazon business Molzi in its third purchase of the year.

Molzi is based in Farnham and was founded in 2017 by chief executive Chris Mole. In 2020, the company doubled the size of its team to more than 70 staff and now has operations in the UK, Spain, Hong Kong and Brazil.

With the support of Brainlabs’ global leadership team, Molzi will continue to expand its international footprint.

Livingbridge-backed Brainlabs also intends to drive increased investment into engineering to fuel scale and efficiency on Amazon, in line with the combined group’s core vision. 

As part of the deal, Molzi becomes Brainlabs’ specialist eCommerce arm and will continue to be led by Mole, initially via the sub-brand Molzi by Brainlabs.

Dan Gilbert, global chief executive of Brainlabs, said: "I’m super excited to welcome Chris and the Molzi team to Brainlabs."

Mole added: "Over the past 12 months we’ve been courted by a number of businesses looking to expand their portfolio off the back of last year’s eCommerce boom. 

"It’s not until we met Brainlabs when we got ‘the feeling’ we’d met our perfect match. The culture at Molzi is about ambition, determination and transparency. We want to be the leading global marketplace agency.

"We want to get better as well as getting bigger, and Brainlabs share these goals. We’re excited to be part of the world’s smartest digital agency; and bring even more success to our clients across the world."