MySale Group announces partnership with Scandinavia's leading flash sale website
MySale Group plc (AIM:MYSL), a leading online retailer with established flash sales sites in Australia, New Zealand and South-East Asia and an expanding international presence in the US and UK today announces it has acquired 60% of Scandinavia's leading flash sale website, invitetobuy.dk ("Invitetobuy") and established a partnership with them for further European expansion. Terms of the transaction were not disclosed.
Invitetobuy operates Denmark's leading online shopping club, providing over 150,000 members with exclusive access to well-known Danish and international brands such as Pandora and Ecco for 30 to 80% below normal retail price. It was established in 2010 and recently acquired Agoodsale.dk.
The alliance with Invitetobuy follows the recent acquisition of Cocosa in the UK and the launch of dedicated websites in the UK and US markets. Terms of the agreement were not disclosed.
Jamie Jackson, MySale's founder and executive vice-chairman, said: "Following our IPO earlier this year and recent website launches in the USA and UK, we are delighted to announce today's partnership with Invitetobuy. It marks an important step in our development as a group as we continue to expand our global offering and serves as the springboard for bringing the MySale brand to the Scandinavian market. We have an established position in Asia and are growing in the US and are looking to grow our position in Europe."